Inspired by Wrangler's seven-decade archive, the Blue Bell collection elevates denim, bringing craftsmanship, exceptional materials and a contemporary edge to iconic pieces. Named after Blue Bell Inc., the early twentieth-century company that launched Wrangler in 1947, each piece carries the history of the denim that came before it.

The original cowboy cut. Designed with a regular waist, thigh and knee with a slight opening for a great fit over your boots. The 13MWZ Cowboy Cut® jeans have served the cowboys and rodeo riders of Western America since way back in 1947 – and they're still going as strong today as they did when they were first designed by 'Rodeo Ben' Lichenstein. Wrangler have stayed true to the original with their five-pocket design, iconic 'W' stitching and 7 belt loops to keep your belt where it needs to be. The branded leather patch throws it back to the company's beginnings, bringing their signature style to a jean you'll love and live in forever.

The original fit with a mid-rise, regular thigh and knee, and slight boot opening for a straight fit. Crafted from durable 14.25oz washed denim with 7 belt loops, a zip fly with button fastening, fully fuelled outer seams, flat rivets, the iconic 'W' stitching and signature Wrangler branding.

The fabric in this garment is made with at least 70% cotton grown in selected regions of Africa that statistically use less fertilisers and pesticides as compared to conventionally-grown cotton outside of Africa. Data backed by ICAC World Cotton Data Book.

100% cotton
Made with 70% African cotton
14.25oz washed denim, 3/1 Lefthand twill
Straight fit
Mid-rise
Regular thigh and knee
Slightly wider at leg opening to accommodate boots
Non-stretch denim
Zip fly